المشاريع والاستثمارات

Allianz Stadium

On July 15, 2003, Juventus obtained a lease from the Municipality of Turin on the Stadio Delle Alpi areas and adjacent areas, for a total price of €25m (99-year lease, renewable upon expiry).

The demolition process of the Stadio Delle Alpi took place between November 2008 and June 2009; the new Allianz Stadium was inaugurated on September 8, 2011.

The Allianz Stadium was the first Italian proprietary stadium to be built and offers fans a unique experience (7.5 meters minimum distance from the pitch and no barriers); with a capacity of over 41,000 spectators.

The proprietary stadium has guaranteed Juventus multiple benefits. The continuous updating of the structure and the technologies within it allows for complete customization of the event, whether it is a match or a commercial event.

The total ownership of the revenues generated by the stadium derives, in fact, from three different activities: 1) Matches of the Juventus teams, the National Team, solidarity matches, and, starting from the 2024/2025 season, non-football events (for an average of 25/28 total matches per year and an occupancy rate of approximately 98%); 2) Commercial events (Juventus rents the internal and external areas of the Allianz Stadium for a total of 100 events per season); 3) Stadium tours (areas of the Allianz Stadium and the Juventus Museum). Being able to count on such a modular facility allows for increasing revenues also through the improvement of the Premium Experience offered: there are over 4,000 Premium seats inside the Allianz Stadium. Thirdly, the Allianz Stadium has allowed for the forging of lasting and fruitful relationships with local and global partners.

Stadium investment of €155m (including the Juventus Museum), with a total area of 355,000 m².

Hong Kong Branch

The Juventus branch in Hong Kong opened on July 1, 2019, with the primary objective of supporting the international expansion strategy through a presence that could directly oversee the Asian market. It therefore represents a point of reference for understanding more clearly the needs, passions, and aspirations of Bianconeri fans in APAC, as well as a tool for better understanding companies and brands that invest in sports and communication, having a closer relationship with local traditional and social media, and, not least, with government bodies interested in the development of football.

A constant presence over time, thanks to the Summer Tours and events organized with the presence of Juventus Legends, has further consolidated the strong bond, giving fans the opportunity to meet their idols.

Juventus Creator Lab

Juventus Creator Lab is the laboratory where Juventus digital products are born, inspired by American creator houses and gaming studios, to create content for a global fanbase with a new approach to creativity and content that fuels Bianconeri media every day.

A multi-functional space, on two levels, in the heart of Juventus's facilities, next to the JTC Continassa. The upper floor houses the editing, production, and press offices, while the ground floor consists of several studios.

Total surface area of 1,500 m².

Allianz Training Center Vinovo

The JTC in Vinovo opened on July 15, 2006, and today hosts the Juventus Women, Juventus Next Gen, and youth teams. Starting from 2024, it is named Allianz Training Center.

The Training Area includes: 6 natural grass pitches, two of which are heated; 2 artificial turf pitches; 2 central pitches, one of which is natural grass; 1 cage; 16 locker room areas; two video analysis rooms; a physiotherapy area and a medical office for each category; a swimming pool; two gyms; three sports warehouses; and a multi-functional conference center. During the summer, the JTC Vinovo also hosts the Summer Camps.

Total surface area of 162,900 m² (14km from Turin) and a total investment of €28m.

J|medical

J|medical, opened in March 2016 and located in the East sector of the Allianz Stadium, is a state-of-the-art medical center that offers patients the opportunity to rely, promptly, on a high-level specialized medical team, supported by advanced technologies. The principle guiding all activities is to put the patient at the center, so that they can receive the best medical care and maximum support, whatever sport or daily activity they need to face. J|medical offers an approach tailored to the actual needs of the individual, designed to optimize diagnosis and treatment times and to provide excellent services.

The J|medical facility includes: 19 consulting rooms, 2 operating rooms for complex outpatient surgery, 2 gyms, an advanced radiology area (with 1.5T MRI, CT scan, X-rays and ultrasounds), a hydrotherapy pool, rehabilitation spaces (including an outdoor area), and a biomechanical analysis area. J|medical is today a medical center of excellence with more than 200 professionals (doctors, nurses and physiotherapists).

Total surface area of 3,500 m² and an investment of approximately €10m (for construction and medical equipment), carried out through a Joint Venture of which Juventus owns 50%.

J|hotel

J|hotel began operating in July 2019 and opened to the public in August 2019, thus becoming the first hotel in Italy managed by a football team.

Today, J|hotel is a 4-star hotel with a flexible premium offering: 138 rooms with 5 different types of proposals to meet everyone's needs (Comfort, Deluxe, Executive, J Executive and Suite); a large dining area with a bistro and the Taola restaurant); and a strategic location (near the Allianz Stadium - 900m - and the Juventus Museum - 1.3km).

J|hotel expands Juventus's hospitality offering with a dual proposition: 1) Hôtellerie (rooms, areas and services dedicated to business clients and fans) - during weekdays, a state-of-the-art business hospitality setup is offered, guaranteeing all the main services for workstations and up to 6 spacious business rooms (Black&White room, 103 m², which hosts up to 70 people; and Team room, 156 m², which hosts up to 90 people); while, during weekends, a privileged and tailor-made service for fans is offered (hospitality + match tickets); 2) Juventus First Team (areas and services dedicated for the exclusive benefit of players and staff) - this offer includes 35 rooms dedicated to the Men's First Team and an area of 1,200 m², which includes a private restaurant and a relaxation area.

Surface area of 11,200 m²; with an internal garden area of 5,000 m².